Clik here to view.
2009 The birth of the Social Media Expert
Pin It Ok, so I only started blogging in mid 2008 – so that’s only around 18 months – and I opened my Twitter account in October 08 – so again, only just over 12 months of activity. Have dabbled with...
View ArticleClik here to view.
The Simple Science of Engagement for Facebook
Pin It There’s no getting away from it, Facebook is the biggest social network! Having high customer engagement rates is becoming essential for a business’ success on Facebook. Therefore we thought...
View ArticleClik here to view.
The Business of Being Social
Pin It About the book: The Founder and Director of Carvill Creative; Michelle Carvill has co-authored the book ‘The Business of Being Social.’ Along with David Taylor the Managing Director of 2010...
View ArticleClik here to view.
Michelle Carvill’s Chapter Insights – Listening and Analysis
Introducing the Listening and Analysis Chapter of ‘The Business of Being Social.’ Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being...
View ArticleClik here to view.
Michelle Carvill’s Chapter Insights – Twitter
Introducing the Twitter Chapter of ‘The Business of Being Social.’ Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being Social.’ We’ll be...
View ArticleClik here to view.
Michelle Carvill’s Chapter Insights – Social Media Management
Introducing the Social Media Management Chapter of ‘The Business of Being Social.’ Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being...
View ArticleClik here to view.
Facebook Story Bumping 101 – The More People Engage – The More People Get to See
Pin It Previously, Facebook relied on the News Feed algorithm; Edge Rank to determine who got to see what. However, not many marketers never mind businesses or brands had even heard of Edgerank – and...
View ArticleClik here to view.
Instagram for Business – Part 1
Pin It Is your business on Instagram? If not – then you might want to start thinking about getting your business on there! Instagram is a fast, simple and fun way to share photos – simply snap a...
View ArticleClik here to view.
Instagram for Business – Part 2
Pin It Now that you’re all set up on Instagram, it’s time for the most important part – utilising the app for the benefit of your business! Let’s start off with Photo Maps – this is a part of Instagram...
View ArticleClik here to view.
Instagram for Business – Part 3 – Video
Pin It In our blogs Instagram for Business – Part 1 and Instagram for Business -Part 2 we’ve walked you through setting up an Instagram account and shared some great tips for leveraging Instagram for...
View ArticleClik here to view.
Have you signed up for Google Authorship yet?
Pin It Google Authorship is a simple yet not very exploited concept to assist with online visibility of your content and your business. What is Google Authorship? Think back to when you search in...
View ArticleClik here to view.
How to Get Started with Twitter Advertising – Now open to Businesses of all...
Pin It If you are interested in getting more followers for your Twitter account, increasing exposure for your business, and promoting your tweets to a relevant audience – then you can give Twitter...
View ArticleClik here to view.
Twitter Scheduling – now available for all Advertisers!
Pin It Twitter has announced that advertisers now have the ability to schedule tweets directly from the platform. If you’re not a Twitter business user but this kind of functionality appeals to you,...
View ArticleClik here to view.
A Step by Step Guide to Getting Started with Facebook Advertising to Grow...
Pin It Facebook adverts are great for growing likes on your business page, promoting your brand to Facebook users and driving more leads to sales teams. If you haven’t experimented with ads before,...
View ArticleClik here to view.
Are the Social Icons on Your Website Sharing rather than Connecting?
Pin It I had an interesting meeting with an exclusive member network – discussing putting together an event for their members to educate them on how they can be using social networks, blogging and...
View ArticleClik here to view.
If Social Media is Fire and Content is Fuel – How effective is your Fuel?
Pin It If you are on social networks – then beyond my question to you of ‘why’ are you on those channels. Is another important question ‘What are you going to share with your audiences?’ Content...
View ArticleClik here to view.
Scarcity is a Wonderful Thing – Lessons from ‘Flappy Bird’
Pin It Today is Tuesday – and yesterday morning, I had no idea that Flappy Bird even existed. Now remember, I’m pretty ‘switched on’ online – I’m on Twitter throughout the day, every day, spend my life...
View ArticleClik here to view.
Social Karma – Doing Someone a Small Favour Creates Advocacy and Makes Good...
Pin It We received a request via our website for a quote to assist someone with uploading images to their LinkedIn Company Page. A 5 minute phone call later, we quickly ascertained that it was...
View ArticleClik here to view.
Competition – What Do You Love About Social Media?
Pin It With February being the month of love we hosted a competition where we asked our audience to share the social media love and tell us their 5 top reasons why they love Social Media. We shared the...
View ArticleClik here to view.
Is It Time You Gave Your Social Media Platforms a Spring Clean?
Pin It Spring has arrived. The days are longer and it’s finally time to come out of hibernation and organise that once a year spruce up of your home – and your social media platforms. Below we have...
View ArticleClik here to view.
Twitter’s New Look – Get Your Profile Ready for the Switch on May 28th
Pin It Are we the only ones thinking it – or do you also think that every other social media platform seems to be morphing into Facebook? In recent years Facebook has been mocked for copying key...
View ArticleClik here to view.
Is LinkedIn Following the Footsteps of Facebook too?
Pin It Many of us have come to the conclusion that Twitter’s redesign brings it in line with Facebook but is LinkedIn also following in similar footsteps? Although LinkedIn haven’t gone as far as...
View ArticleClik here to view.
Social Media – Great – But Don’t Kill Yourself
Pin It According to the BBC, a recent RAC survey found out that 20% of 17 to 19-year-olds admitted using Facebook or Twitter while driving. That’s a huge number of people who can’t resist checking...
View ArticleClik here to view.
Lessons any brands or business on Twitter can learn from Xbox
Pin It As a trainer and consultant in social media – I’m always looking for case studies and best practice to share. Even though I’ve never entered the ‘gaming’ world personally – I certainly think...
View ArticleClik here to view.
Facebook Redesign for Company Pages
Pin It Back in March, Facebook announced that they will be introducing a new homepage design for company pages. Their aim being to make it easier for people to find the information they want and give...
View ArticleClik here to view.
How to Follow the World Cup via Twitter
Pin It So the World Cup is upon us, and this year has become as much of an event in the digital and social sphere as it has on the pitch. No matter where you are, whether you want to know about the...
View ArticleClik here to view.
Google Remove G+ Photos From Google Authorship
Pin It Just recently, Google decided to remove the Google Plus photos from their Google Authorship feature. This bit of news has been a shock to many – and the big question is why – why would Google...
View ArticleClik here to view.
Facebook Launches New ‘Save for Later’ Feature
Pin It You know what it’s like – you’re flicking through Facebook and you see a few articles that look really interesting – but you just don’t have the time to read them at that moment. Well,...
View ArticleClik here to view.
10 Tactics to Increase Twitter Engagement
Pin It Twitter can be an incredibly useful platform to promote your business and do some great social marketing. It can also prove useless if you’re not ensuring you focus on good engagement tactics –...
View ArticleClik here to view.
Twitter Advertising – Levi’s weather Glitch – and The Importance of Relevant...
When it comes to Twitter advertising you need to make sure you find the balance that satisfies the advertiser without upsetting or being intrusive towards your target audience. It may seem like an...
View ArticleClik here to view.
5 Twitter Advertising Mistakes To Avoid
Advertisements have always played a big role in the world of marketing. Whether bill board advertising, press advertising, direct mail – or now social advertising. The thing with advertising is that...
View ArticleClik here to view.
How To Get Started With Pinterest Analytics
Are you using Pinterest for your business yet? If so then be sure to make the most of Pinterest Analytics. Even though Pinterest analytics aren’t really new, they have been enhanced to help you find...
View ArticleClik here to view.
How To Choose Your Social Media Channels Wisely
Once your business has made a decision to jump on the social media bandwagon, the next decision is to decide upon what channels to use and how much time do you want to spend posting, tweeting,...
View ArticleClik here to view.
Have You Noticed The Very Small Yet Useful Recent Facebook Update?
Sharing, liking and commenting as yourself (from your personal profile) on your business pages’ posts have never been possible on Facebook – until now. Facebook now gives you the option to perform an...
View ArticleClik here to view.
Do You Know Who Your Competition Is On Social Media?
Carvill Creative Competition When starting out with your business on social media, it’s often best practice to spend some time looking at what your competitor’s are doing. When you and your...
View ArticleClik here to view.
How To Sponsor Content On Your LinkedIn Showcase Page
If you’re not sure what LinkedIn showcase pages are, then be sure to have a read of our previous blog written earlier this year when we said farewell to LinkedIn’s ‘Products and Services’ page....
View ArticleClik here to view.
8 Common Social Media Mistakes To Avoid
If you’ve made the decision to get your business started on social media, then it is important to be active on there in order to reach your potential customers. However it’s important to remember that...
View ArticleClik here to view.
Social Media – 4 Different Reasons Why Businesses Wanted to Work with a...
2014 was an interesting year for us as a social media agency. It was the year that when pitching for new business, the dominant question ‘Justify to me why we should be doing social and just how much...
View ArticleClik here to view.
How To Get Your Twitter Presence Up To Scratch
Whilst Twitter has been around for 10 years, many are just starting out on their Twitter travels. Whether you’re just setting out, or have been on the channel for a while – take a look at these top...
View ArticleClik here to view.
6 Tips On How To Improve Your Social Media Engagement on Twitter
So you have your social media accounts set up and are updating on a regular basis but why are your accounts not receiving any likes or followers? We have already written a Blog about what you could do...
View ArticleClik here to view.
Anybody there – and if so, do you care? The Importance of using Social Media...
It was interesting to read a recent report stating that whilst many PR organisations are now including social media channels as part of PR activity for their clients, the way in which they are using...
View ArticleClik here to view.
A Word Of Advice To Content Creators: Be Sure To Know Where Your Images Are...
This week’s blog post focuses on the use of images in your online content and the importance of knowing where your images have come from. As a social media and marketing agency we deal with online...
View ArticleClik here to view.
Introducing the new Facebook Reactions
So Facebook are feeding our ongoing need to add an emoji to everything we post or respond to. The ‘Like’ button doesn’t quite work with all Facebook posts and it can often lead to misinterpretation....
View ArticleClik here to view.
How Are People Around The World Using Twitter? (Infographic from HubSpot)
Insightful information from the guys at HubSpot on how people around the world are actually using Twitter: Related Posts :Why businesses are using Social Media and more...5 facts that will urge you...
View ArticleClik here to view.
5 Pinterest Tips To Put Into Practice
Pinterest is now one of the fastest growing social media platforms – but there are still many business owners not using it! We encourage all businesses – especially those who are product based, to be...
View ArticleClik here to view.
Social Video. It’s here and it’s taking over.
No matter what social media platform you are using, you’re bound to have noticed the increase in videos appearing in your timeline. It could just be a funny viral that’s being shared over and over...
View ArticleClik here to view.
Social Media – What’s the Real ROI?
Whilst we can all get bogged down in ‘doing the doing’ – I find it so rewarding and energising when I take the time to get out and about to talk to people. The last couple of months have seen me doing...
View ArticleClik here to view.
Terrified of Twitter? – 5 Reasons to Fall in Love with my Favourite Social...
Lately I’ve had several opportunities to speak to groups of people about their social media activity. When I’m testing where people are with social – and asking which channels they’re using –...
View ArticleClik here to view.
Twitter lists – What are they? How do you use them in the correct way?
When you click onto your Twitter profile, you’ll notice that there is a button labelled ‘Lists’- not knowing what it means or what it does – you, like me, may have always ignored it. However it is a...
View ArticleClik here to view.
STOP ‘Social Media’ RIGHT NOW!
You or your business may already be fully engaged with social media. All may be going brilliantly. Your social activity is a huge success. Your audiences are engaged. Your campaign and channel...
View Article
